Those organic tomatoes on the supermarket shelf, clean, local, responsibly grown, may still have been protected by products that were originally tested on animals. Not because anyone chose to, but because that was how safety had to be proven. It was a regulatory requirement.

But science has moved on, and now we can do better.

Technologies like omics, AI, and new approach methodologies (NAMs) allow us to understand how substances behave, degrade, and interact in living systems with far greater precision, reducing reliance on vertebrate studies. For biocontrols, peptides, and RNA-based products, these approaches are already reshaping how safety is demonstrated.

So what happens if we connect that science to market demand?

If consumers in developed countries choose food produced with modern, reduced-testing science, not as a lifestyle statement but as a marker of progress, it can create the pull that accelerates innovation. Early adoption can help drive down costs, normalise these methods, and ultimately make them accessible to all farmers, not just those serving premium markets.
Beyond Organic is not about privilege, it is about progress. It recognises that the same mechanisms that once created premium markets can now help scale smarter, more ethical, and more efficient science.

The next revolution in agriculture is not just about what we grow, but how we prove it is safe, and how we use demand in developed markets to bring technology within reach for everyone.

That is Beyond Organic.